“…….Here at ASDA we work hard to make our goods and services affordable for all our customers. For the past 11 years we’ve been voted Britain’s cheapest supermarket in a survey run by Grocer magazine.
There can be a number of reasons why it’s sometimes necessary for us to increase the price of a product. Usually it is due to raw material and running costs that are passed on by our suppliers…………”

Cobblers! I had done my homework – there was no significant increase in Alaskan pink salmon prices. Suddenly, the Asda price dropped to circa £2/tin. Tesco’s stock was due imminently.
I sent another email to Asda saying that I was glad that they had seen sense and reduced their price, albeit there was still an increase of around 25% and that I would be carefully watching theTesco re-stocked prices to see if there was evidence of callusion.
Imagine if you will my surprise when the Asda price dropped again to the level it was originally – £1.57/418g tin.
This must’ve caught Tesco on the hop, as their current price is £3.00/418g tin, an increase of nearly 100%!!!
Do yourself a favour – don’t trust your favourite supermarket and complain if you feel aggrieved. If you’re old enough to remember Wolfie & Citizen Smith:
‘Power to the people!’

Tesco Reserve Shiraz was £4.00 now £5.75. What! almost 50% increase! IMO was only just worth the £4.00. Don’t touch it at £5.75, there’s plenty of better wines about. BTW, it’s advertised as ‘an everyday low price’. Bol***ks.
4x500ml cans Fursty Ferret was £4.99 now £5.99.
The price of 4x500ml cans of Hobgoblin? Don’t touch it unless it’s on special.
I’ll buy my alcohol from Asda in future.